BRANDING & IDENTITY • WEBSITE DESIGN • GRAPHIC DESIGN • SOCIAL MEDIA MARKETING • CONSULTING

The Ketoish Queen YYC is a keto focused health and wellness brand in Calgary, Alberta that provides individuals with exogenous ketones, keto support products and keto coaching services around the world. Elleaura originally came to Modus Operandi as an overwhelmed one-woman show ready to take her business to the next level. We helped her to identify key business development opportunities and built a personal brand that would help her increase visibility in the health, wellness and keto communities.

The Method

Branding + Identity

Logo Design

Email Marketing

Eco-friendly Website Hosting

Figuring out how to setup a domain and hosting can be frustrating and time consuming… We eliminate that obstacle for clients by purchasing domains, coordinating transfers and setting up hosting services.

Custom WordPress Website Design

We decided to build Elleaura’s website on the WordPress platform to fit time and budget constraints.

Blogging

Custom Graphic Design

Social Media Marketing

It is important you understand our social media marketing efforts with Elleaura were an ongoing collaboration. (Which means we worked alongside Elleaura.) We initially provided Elleaura with a social media audit, content marketing strategy, social media engagement strategy, influencer marketing and made specific recommendations so that she could optimize the performance of her social media channels.

It was at the client’s discretion whether or not she choose to implement our recommendations.

In addition to the above social media marketing services, we have also provided creative direction for photoshoots (both personal and professional), as well as video editing services.

The Result

A Website That Performs

With very little maintenance, Elleaura’s website delivered an average of just over 75 monthly page views with 792 of them (24.49%) coming from organic searches.