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Modus Operandi

KETOISH QUEEN

health and wellness coach

BRANDING & IDENTITY • WEBSITE DESIGN • GRAPHIC DESIGN • SOCIAL MEDIA MARKETING • CONSULTING

The Ketoish Queen YYC is a keto focused health and wellness brand in Calgary, Alberta that provides individuals with exogenous ketones, keto support products and keto coaching services around the world. Elleaura originally came to Modus Operandi as an overwhelmed one-woman show ready to take her business to the next level. We helped her to identify key business development opportunities and built a personal brand that would help her increase visibility in the health, wellness and keto communities.

The Method

Branding + Identity
Logo Design
Email Marketing

Eco-friendly Website Hosting

Figuring out how to setup a domain and hosting can be frustrating and time consuming… We eliminate that obstacle for clients by purchasing domains, coordinating transfers and setting up hosting services.

Custom WordPress Website Design

We decided to build Elleaura’s website on the WordPress platform to fit time and budget constraints.

Blogging
Custom Graphic Design

Social Media Marketing

It is important you understand our social media marketing efforts with Elleaura were an ongoing collaboration. (Which means we worked alongside Elleaura.) We initially provided Elleaura with a social media audit, content marketing strategy, social media engagement strategy, influencer marketing and made specific recommendations so that she could optimize the performance of her social media channels.

It was at the client’s discretion whether or not she choose to implement our recommendations.

In addition to the above social media marketing services, we have also provided creative direction for photoshoots (both personal and professional), as well as video editing services.


The Result

  • Love working with Modus Operandi! They have amazing ideas, style and have really helped me take my business to the next level. So excited to have my website developed and we are working on 100,099 projects together! Priceless service!
    ELLEAURA WATT
    Health & Wellness Coach
A Website That Performs

With very little maintenance, Elleaura’s website delivered an average of just over 75 monthly page views with 792 of them (24.49%) coming from organic searches.

Stay connected

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WHAT WE’RE READING 📚 Today I picked up Good Habit WHAT WE’RE READING 📚 Today I picked up Good Habits, Bad Habits by Wendy Wood. I’m only at the beginning, but it already has me thinking about something simple: We are what we repeatedly do. The habits we build shape our outcomes — personally and professionally. If we can learn how to intentionally build better habits and eliminate the ones that hold us back, the impact could ripple into every area of life. Looking forward to diving into this one! 🤓
In the early days, you ARE the business 💪🏻 You do In the early days, you ARE the business 💪🏻 You do the marketing. Answer the emails. Organize the receipts. Build the website. Serve the clients. But growth won't happen if you keep doing everything. (Not because you’re not capable.) Because you simply can’t do everything at once. You work hard to bring in new clients, and once you have them.. You need to service them. So your focus shifts to the work. And while you’re busy serving the customer, answering emails, and keeping clients happy… Who’s doing the marketing? Where are the next clients? Usually… nobody 😬 So the pipeline dries up. Then when the work wraps up, you have to scramble to drum up more business again. And the cycle repeats. You’re stuck working IN the business, which means nobody is working ON the business. Real growth starts when you can break this cycle and start to delegate. Delegation isn’t losing control. It’s creating the space your business needs to grow. This is the kind of work we do at Modus Operandi 💃🏼 We help business owners step out of the day-to-day, build better systems, strengthen marketing strategy, and create a business that operates like a oiled machine 😎 If you want help figuring out what to delegate, which systems you need, or how to keep clients flowing into your pipeline... Let’s talk! Book a discovery call so that we can look at your business together and map out the next step 👉🏻 https://bit.ly/3MMNDWb
Some projects just hit a little closer to the hear Some projects just hit a little closer to the heart 🐾 We had the chance to work with Natasha as she launched her pet service business. Our role was part consulting, part design — helping her map out what it would take to start and run a successful pet care business, and then we helped her build a brand that reflected the care and professionalism she showed her clients. This one was extra special, because before Modus Operandi, there was Black Collar Society (a pet hotel that I [Amber] owned). It was honestly one of the best jobs I’ve ever had — spending my days caring for animals and walking dogs alongside some incredible women. Getting to dip my toes back into that world again gave me LIFE 🐶 Working with pet professionals is something I would love to do more of! So, if you’re a dog walker, pet sitter, groomer, trainer, or run a pet care business and want help building something sustainable, profitable and less stressful - let me help! Thank you so much, Natasha, you for trusting us with your vision 🖤
I haven't disappeared. I've been recalibrating. I haven't disappeared. I've been recalibrating. Our little family grew, and then we moved across the world to a town where we didn't have a built-in support system. No village. No backup plan. So we built it. New community. New relationships. New businesses. Motherhood has helped me to become more focused, streamlined, and more decisive than ever before 🧡 My time is precious to me. Now, with a strong community of friends, family, and neighbours behind us — we are transitioning from survival to thriving on purpose. And I’m ready to help you do the same. Modus Operandi has never been about "hustle". We are passionate about helping small business owners make the shift from working IN their business to working ON their business, so they can work less and make more. If you're ready to make that shift, book a call with me TODAY and let’s map out how you can work smarter, not harder 😉 BOOK HERE 👉🏻 https://bit.ly/3MMNDWb
A soft launch Cinderella story ✨ When starting up A soft launch Cinderella story ✨ When starting up a new business, you don't always have the budget for a complete brand strategy, brand kit or a new website. That's why we worked alongside this client to create an attractive logo and design assets for a social media soft launch.. and she landed 4 NEW CLIENTS within 8 hours of launching! 💃🏼 If you offer a quality service or product, and you feel like you're not gaining any traction; you might want to consider a rebrand! #logodesign #logodesigners #customlogodesign #logoredesign #logobrandingdesign #brandingdesign #logomaker #brandlogo #logodaily #logoinspire #graphicdesigncommunity #graphicdesignstudio #logocreation #logolove #logogram #logosimple #dailylogo #modernlogos #brandinginspiration #brandingidentity #brandingstrategy #brandingstudio #brandingdesigner #brandingexpert #brandingcoach #brandinglogo #digitalbranding #brandingservices #brandingsolutions #brandingspecialist
“You get a card, you get a card..” 🥳 Real talk th “You get a card, you get a card..” 🥳 Real talk though: anything worth doing, is worth doing right! I speak from experience when I tell you that a well designed business card doesn’t end up in the recycling bin, makes a lasting impression and motivates the recipient to take action 💪🏻 The real question is: WHO WANTS A CARD?! 😂 #businesscardsdesign #typographyinspiration #businesscardideas #designbusiness #designbusinesscard #letterpressbusinesscards #luxurybusinesscards #custombusinesscards #newbusinesscards #premiumbusinesscard #logodesign #brandidentity #businesscards #goldfoil #goldstandard #nothingbutthebest #luxurybranding

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