Amber Roy

Owner + PrINCIPAL CONSULTANT

A modern hippie raised in the Canadian Rockies, Amber brings a warm, eclectic and creative approach to small business consulting.

With an entrepreneurial career spanning over 16 years and 5 industries, she offers valuable first-hand experience that helps Modus Operandi provide our clients with proven effective, efficient and insightful business solutions. She knows what it takes to build and run a successful business, and how turn it into a lucrative asset.

As the charisma and creative behind Modus Operandi, she works alongside our clients to achieve exceptional results. Project wise, you’ll find her meeting with clients, working on creatives, design, strategy and business development projects.

When she’s not perched at her laptop, you’ll find her playing peek-a-boo with her daughter Charli, renovating her bed and breakfast (Wilder Lodge) with her husband Stefano, experimenting with new plant-based recipes, or inspiring others to live more sustainably through The Modern Hippie Project.

She loves all kinds of music (everything from Marilyn Manson to Amos Lee – both of whom she’s seen live in concert), collects hobbies and is known to binge her fair share of true crime documentaries on Netflix.