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Good Habits, Bad Habits
by Wendy Wood
This month, our business book club is reading Good Habits, Bad Habits by Wendy Wood. In this book, Wood reveals the science behind why we do what we do—showing that habits, more than motivation or willpower, drive much of our daily behaviour. She explains how habits are formed, reinforced, and how small environmental changes can make a big difference in shaping behaviour.
For entrepreneurs, understanding habits is especially valuable. By identifying which routines support productivity, creativity, and team performance—and which ones hold us back—we can make strategic changes that improve efficiency, and deliver results that directly impact our bottom line.
We are a community of like-minded entrepreneurs who are eager to learn, grow, and succeed together. Each month we vote on a selection of curated books that cover a wide range of topics, including: personal development, leadership, marketing, finance, and more. At our monthly meetup members discuss the book, exchange ideas, and build meaningful connections with one another.
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Good Habits, Bad Habits by Wendy Wood
Good Habits, Bad Habits offers a counterintuitive, research-backed framework for understanding why we do what we do—and how we can change it. Whether it’s sticking to a workout routine, building a successful business habit, or breaking an unproductive cycle, this book explains why motivation alone often fails and how habits—shaped by repetition and environment—truly drive our behavior.
Think willpower is the key to personal or professional success? Think again.
For years, many have believed that motivation and self-discipline are the main drivers of achievement. But Wood shows that relying on willpower is often futile, because habits are automatic behaviors triggered by context, not conscious decision-making. By understanding habit formation, entrepreneurs can design environments and routines that make good behaviors effortless and bad behaviors harder, creating consistent results without constant struggle.
The best habit strategies:
- focus on shaping the environment to cue productive behaviors automatically
- replace “trying harder” with system design that removes friction for good habits
- recognize the cues and triggers that prompt unwanted behaviors and minimize them
- leverage repetition and context to make positive behaviors stick, even when motivation is low
- combine knowledge of habits with clear goals and routines to maximize efficiency and consistency
Good Habits, Bad Habits is full of real-world examples—from personal routines to business practices—showing how small, strategic changes can produce outsized results. Apply these principles in your business and personal life, and you’ll create systems that consistently drive performance, productivity, and growth.